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4 Easy Storytelling Techniques for Project Management Job Interviews?


As an emerging project manager, you may have already heard about the importance of storytelling during job interviews. But what does it really mean to tell a story in an interview, and why is it so crucial? 


What is Storytelling?

Storytelling is a powerful tool that can transform the way we communicate and connect with others. Storytelling is more than just relaying facts; it's about weaving those facts into a narrative that resonates on an emotional level. Storytelling is a powerful tool that helps you stand out, making your experiences and skills more relatable and memorable to your potential employers.


A man using his hand during conversation with others

A well-told story can captivate an audience, making complex ideas more accessible and memorable. It fosters empathy, allowing listeners to understand different perspectives and motivations.


In a business context, effective storytelling can inspire teams, align stakeholders around a common vision, and drive engagement by making data and strategies come to life. By harnessing the power of storytelling, project managers not only share information, but build stronger relationships, motivate action, and create a lasting impact on their audiences.


Importantly, you don't need to be a great orator to benefit from storytelling. Simple, genuine stories shared from your own experiences will be sufficient during your job interview.


Storytelling and it's Importance in Project Management Interviews?

  1. Engagement: Stories capture attention and make your responses more engaging.

  2. Memorability: A well-told story is easier to remember than a list of facts and figures.

  3. Demonstrates Skills: Stories provide concrete examples of how you have applied your skills in real-world scenarios.

  4. Shows Personality: Your storytelling style can convey your personality, helping interviewers to see if you'll fit into their team.


Guidelines for Preparing Stories for Interviews

  1. Identify Key Experiences: Reflect on your past experiences and identify key projects or roles where you demonstrated essential project management skills.

  2. Use the STAR Method: Structure your stories using the STAR method (Situation, Task, Action, Result) to ensure clarity and completeness.

  3. Practice: Rehearse your stories to ensure they are concise and compelling.

  4. Tailor to the Job: Customize your stories to align with the specific requirements of the project management role you are applying for.


Examination of Real-life Scenarios


Case Study 1: A Recent College Graduate with a Degree in Property Management

Background: Jane, a recent college graduate with a degree in Property Management, is applying for an entry-level project management position.


Story Example:

Situation: During my final year of college, I was the head of a student team tasked with managing a community service project to renovate a local park.


Task: My role was to coordinate the efforts of 15 volunteers, manage a budget of $5,000, and ensure the project was completed within three months.


Action: I created a detailed project plan, assigned tasks based on each volunteer's strengths, and held weekly meetings to track progress and address any issues. I also liaised with local suppliers to secure discounts on materials.


Result: The project was completed on time and under budget. The renovated park received positive feedback from the community, and the city council awarded our team a commendation for our efforts.


Takeaway: This experience allowed me to develop my project planning, team coordination, and budget management skills, which I believe are directly applicable to the project management role at your company.


Case Study 2: Transformation from a Contracts Manager in Local Government to Project Management


Background: Sherry, a contracts manager in local government, wants to pivot to a project management role within the same sector.


Story Example:

Situation: In my previous role as a contracts manager, I was responsible for overseeing the execution of a multi-million-dollar contract for a new public transportation system.


Task: My task was to ensure that the project met all regulatory requirements, stayed within budget, and was completed on schedule.


Action: I developed a comprehensive contract management plan, coordinated with multiple stakeholders, and implemented a robust risk management process. I also conducted regular progress reviews and adjusted the project plan as necessary to address any issues.


Result: The project was successfully completed on time and within budget, resulting in a 20% increase in public transportation usage and positive feedback from the community.


Takeaway: This experience has equipped me with strong project planning, stakeholder management, and risk mitigation skills, which I am eager to bring to a project management role within local government.


Mastering the art of storytelling can significantly enhance your performance in a project management job interview. By preparing and practicing your stories, you can clearly demonstrate your skills and experiences, making a strong impression on potential employers. Remember, a well-told story not only highlights your qualifications but also shows your ability to communicate effectively—an essential skill for any project manager.


To help you, I have developed “Pivoting to Project Management”, which is a comprehensive guide for emerging project managers with limited project management experience. Download a copy of the guide.

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